Question -
Answer -
1. By the word тАШbrandтАЩ we mean to stamp a product with a particular name or sign.
2. Building brands is central in advertising because of the following reasons:
- It differentiates the product from other products in the market.
- The branded product (daal) does not confuse people with the other products (daal) in the open market. In other words, brand distinguishes one product from other products.
3. The advertisers attach special values to the product for their brands. These brand values are conveyed through the use of visuals and words to create an image that makes people buy them.