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The success of The Name of the Rose, though a mystery to the author himself, could possibly be because it offered a difficult reading experience to the kind of readers who do not want easy reading experiences and those who look at novels as a machine for generating interpretations. For the same reason, the sale of his novel was underestimated by his American publishers, while the readers actually enjoyed the difficult reading experience that was offered bv Umberto Eco by raising questions about truth and the order of the worid.