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Question -

How do socio-cultural factors influence our perceptions?



Answer -

  • Several psychologists have studied the processes of perception in different socio-cultural setting. For example, they have used Muller-Lyer and vertical-Horizontal illusion figures with several groups of people living in Europe, Africa, and many others place, by comparing samples from remote. African villages and western settings.
  • It was found that African subjects showed greater susceptibility to horizontal vertical illusions, whereas Western subjects showed greater suspectibility to Muller-Lyer illusion.
  • Similar findings have been reported in other studies also. Living in dense forests the African subjects regularly experienced vertically (e.g., long trees) and developed a tendency to overestimate it.
  • The Westerners, who lived in an environment characterised by right angels, developed a tendency to underestimate the length of line characterised enclosure (e.g., arrowhead).
  • This research suggests that the habits of perception are learnt differently in different cultural settings.
  • Hudson did a study in Africa, and found that people, who had never seen pictures, had great difficulty in recognizing objects depicted in them and in interpreting depth cues.
  • Sinha and Mishra have carried out several studies on pictorial perception using a variety of pictures with people from diverse cultural settings, such as hunters and gatherers living in forests, agriculturists in cities.
  • Their studies indicate that interpretation of pictures is strongly related to cultural experiences of people.

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