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Answer -
Here are some of the salient aspects of B2C Commerce:
1. It provides the consumers with access round the clock with the help of regional and global support centres.
2. Products can be promoted across geographies and as a result more consumers can be reached.
3. Cost of advertising is less as it can be done using online promotional tools such as social media, websites etc.
4. The consumers are able to pay using many of the available options such as debit card, credit card, net banking or cash on delivery and also attractive EMI options are also provided.
5. Customers can get products customized to their tastes and preference.