Question -
Answer -
Some limitations of electronic mode of doing business are:
1. Security is one of the areas where electronic mode of business is prone to get threats in the form of phishing, unknown sellers, virus attacks, leakage of card details.
2. There is lack of personal touch in e-commerce unlike traditional businesses, as buyer and seller are not physically present at the time of purchasing the product. In some areas people still prefer the traditional method of doing business
3. Online businesses require knowledge of computers or smartphones and hence are quite confusing for people who are not much into technology. Also, the issue of server crashing, internet connectivity is also a turnoff for most consumers.
Despite all these, e-commerce is gaining popularity as many changes are made both on the technology front and educating the public about internet enabled technologies. Websites are more user friendly nowadays which makes up for the lack of personal touch. The penetration of mobile broadband across the length and breadth of India will be helping the expansion of e-commerce and also encourage people to make purchase.