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Chapter 7 Understanding Advertisingv Solutions

Question - 1 : -
What do you understand by the word ‘brand’? List two reasons why building brands is central to advertising?

Answer - 1 : -

1. By the word ‘brand’ we mean to stamp a product with a particular name or sign.
2. Building brands is central in advertising because of the following reasons:
  • It differentiates the product from other products in the market.
  • The branded product (daal) does not confuse people with the other products (daal) in the open market. In other words, brand distinguishes one product from other products.
3. The advertisers attach special values to the product for their brands. These brand values are conveyed through the use of visuals and words to create an image that makes people buy them.

Question - 2 : -
Can you explain two ways in which you think advertising affects issues of equality in a democracy?

Answer - 2 : -

Branded products cost much more than those sold loose. It is because they include the costs of packaging and advertising. Whatever may be the reason, it is very difficult almost impossible for the large majority of people to buy such costly/branded products. Only a small group of high-class people, say wealthy people can afford to buy them. Here, the principle of equality is ignored. Advertising a product is a costly affair.

Only large companies can get their products advertised. So far small businessmen are concerned, they find it difficult to advertise their product because their income is small. They often have to sell their products in weekly markets and neighbourhood shops. Here, also the principle of equality is marred.

Question - 3 : -
Making an advertisement requires a lot of creativity. Let us imagine a situation in which a manufacturer has just made a new watch. She says that she wants to sell this watch to school children. She comes to your class and asks you all to create a brand name as well as an advertisement for the watch. Divide the class into small groups and each group creates an advertisement for this watch. Share it with the class.

Answer - 3 : -

Do this exercise yourself with the help of your subject teacher.

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